Give any AI instant brand context from any website.

Paste any URL. Get structured brand context (colors, fonts, tone, copy, and structure) ready for any AI assistant in 30 seconds.

https://
Try:stripe.comlinear.appnotion.so
Free to start with no credit cardCopy, edit, share
pastebase.site/s/stripe.com

Stripe

brand.md · system spec

extractedstripe.com
formatbrand.md
Color Palette5 detected
DETECTED
Primary brand#635BFF
DETECTED
Ink text#0A2540
INFERRED
Accent teal#00D4FF
DETECTED
Surface bg#F6F9FC
DETECTED
Mute text#425466
Typography Specimen
Aa Bb Cc
displayOutfit
Aa Bb Cc
bodyInter
Brand Toneinferred
confidenttechnicalplainspoken
Primary Action
Start with payments
#635BFF · rounded
Three outputs

One paste. Three files.
Every context your AI workflow needs.

Every extraction produces real markdown (standard text that any AI tool reads natively). Drop it in a prompt, let your agent fetch it via MCP, or save it for later.

md
brand.md

Colors, fonts, tone, guardrails.

Stop manually digging through a client's CSS. brand.md gives you everything (hex codes, fonts, tone, voice notes, guardrails) in one pastable block.

# brand.md
brand: Stripe
colors:
  - #635BFF # primary
  - #0A2540 # ink
tone: confident, technical
md
copy.md

Every word, in source order.

Never lose a client's copy again. Every headline, subhead, CTA, and footer preserved in source order so you don't have to re-ask for “that thing they said on the about page.”

## Hero
Financial infrastructure
for the internet.

## CTAs
primary: "Start now"
secondary: "Contact sales"
md
structure.md

Page outline, section by section.

The site's information architecture as a clean tree (nav, hero, proof, features, footer). Paste it in and redesign the skeleton in minutes.

## structure
- nav # 6 items
- hero
  - headline
  - cta × 2
- logo-wall
What makes brand.md different

Brand context. Not CSS tokens.

Other tools give you
  • Colors and hex codes
  • Font names
  • CSS variables
  • Design tokens
Pastebase gives you
  • Tone of voice and personality
  • Audience hypothesis
  • Messaging guardrails
  • Preserved page copy
  • Page structure for rebuilds
  • Plain markdown that works with every AI tool
  • MCP server so your AI fetches context automatically
Now a standard protocol for AI agents
Claude
Cursor
Cline
Windsurf
GitHub Copilot
ChatGPT
Gemini
Framer
For AI agents

Point your AI at any site.
It knows what to do.

Pastebase is now an MCP server. Any MCP-compatible AI can call pastebase_extract with a URL and get back structured brand context (colors, fonts, tone, copy, and structure) as plain markdown in the conversation. No copy-paste. No context window wasted.

AI calls the tool

Just ask your assistant to analyze a site. It calls pastebase_extract, gets brand.md back, and uses it to generate accurate code, all in one conversation.

Function: pastebase_extract(url)

Works with every MCP host

Claude Desktop, Cursor, Cline, Windsurf, GitHub Copilot, and any tool that supports the Model Context Protocol. No vendor lock-in. One config, every AI.

Protocol: Model Context Protocol

Still just markdown

The output is plain .md. Copy it, share it, edit it, or let your AI reference it directly. No proprietary format. No parsing. Just text.

Format: Clean standard .md
Built for real work

Editable. Traceable. Shareable.
The .md that's actually usable.

Every value labeled, every field editable, every output copy-ready.

01 · Confidence labels

Know what's detected
and what's a guess.

Every color, font, and tone word is tagged detected or inferred. No more guessing whether an AI made something up.

  • Green pill → pulled directly from the source
  • Amber pill → inferred from context, you can edit
  • Every value traceable back to the HTML
#635BFF · primaryDETECTED
#0A2540 · inkDETECTED
#00D4FF · accentINFERRED
#F6F9FC · surfaceDETECTED
02 · Inline editable

Fix weak extractions
in a click.

Every field is editable right in the preview. No restarts, no re-uploads. Change a hex, tweak a tone word, save it back to your brand.md.

  • Click any value to edit in place
  • Changes sync into every mode
  • Revert to original anytime
Primary color
#635BFF
Brand name
Stripe
Tagline
Financial infrastructure for the internet.
03 · Shareable links

Send clients a link,
not a ZIP.

Every extraction has a public, read-only URL. Share it with a client for approval, drop it into a brief, or keep a rolling history across redesigns.

  • One-click shareable URLs
  • Read-only previews, no signup needed
  • Extraction history and project grouping
How it works

URL in. Context out.

No dashboard to learn. Just brand context your AI can read or fetch automatically.

1PASTE

Paste your client's URL.

Works with most static sites. JS-heavy sites coming soon.

url: https://client.com
2PARSE

We read, parse, extract.

CSS vars become colors. Font stacks become typography. Headings become hierarchy.

found: 12 tokens · 4 fonts
3PASTE

Use it anywhere.

Markdown works in every AI tool. Just paste the file at the start of your conversation.

markdown · works everywhere ✓
4AUTO

Your AI does the rest.

With the Pastebase MCP server, your AI assistant fetches brand context on its own.

mcp: pastebase_extract ✓
The math

20 minutes, or 30 seconds.

Manually auditing a client site before rebuilding it isn't the job. It's overhead.

The manual audit
~20 minper client
  • Open DevTools, pick colors one by one
  • Copy-paste copy into a doc, section by section
  • Screenshot the type specimens you need
  • Rewrite it all as context for your AI tool
  • Re-do it for the next client
With Pastebase
30 secper client
  • Paste URL, hit generate
  • Structured brand.md · copy.md · structure.md
  • Every value labeled detected/inferred
  • Paste into any AI assistant or use MCP
  • Re-extract with one click next time
“I was spending 20 minutes at the start of every client redesign just pulling brand context together. Now I give my AI assistant a URL and have a clean brand.md in under a minute.
MKMaya Kato · Design Systems Lead · ~30 client builds / year
Live demo · no signup

Real sites. Real brand.md.

See it work on Stripe, Linear, and Notion. Switch tabs, copy any brand.md, or let your AI agent fetch it.

stripe.comlinear.appnotion.so
Stripe
stripe.com
brand.md · 2.1 KB
Color Palette5 detected
detected
Primary Brand#635BFF
detected
Ink Text#0A2540
inferred
Accent Teal#00D4FF
detected
Surface Bg#F6F9FC
detected
Mute Text#425466
Typography Specimen
Aa Bb Cc
displayOutfit
Aa Bb Cc
bodyInter
Tone
confidenttechnicalplainspokenminimal
Primary Action
Start with payments
#635BFF · rounded
brand.md
# brand.md# source: https://stripe.com# generated: 2026-04-22
brand: "Stripe"
tagline: "Financial infrastructure for the internet"
## Colors- #635BFF # primary [detected]
- #0A2540 # ink [detected]
- #00D4FF # accent [inferred]
## Tone- confident - technical - plainspoken
## Guardrails- avoid "revolutionary" - no heavy sales language
Pricing

Cheaper than 20 minutes of your time.

Try it on a real client site for free. No credit card needed. Pro covers a full roster. Agency is for shops shipping weekly.

Free Beta

ACTIVE
Try it on your next client build.
$0/mo
No credit card required
  • 10 extractions / month
  • Access to all 3 modes (brand, copy, structure)
  • Shareable preview links
  • Copy, edit, download anytime
Start free →

ProRECOMMENDED

FREE IN BETA
For active freelancers.
$15/mo
Billed monthly · cancel anytime
  • 100 extractions / month
  • MCP server: your AI calls pastebase_extract as a tool
  • Automation API access
  • Custom output templates
  • One-click history re-runs

Agency

SOON
For shops shipping weekly.
$39/mo
Up to 5 seats included
  • Unlimited extractions
  • Dedicated API throughput
  • Team workspace & shared history
  • Custom schema exports
  • Priority support & queueing
FAQ

Still wondering?

Color pickers give you hex codes. Pastebase gives you structured brand.md (colors, fonts, tone, structure, and guardrails) formatted as clean, standard markdown. Works with any AI assistant.

Built for designers & developers

Your AI already knows
your next client's brand.

Free to try. Works with any AI. Get 10 extractions per month on our free beta plan.